Almajdouie Launches First PEUGEOT Showroom in Jeddah Saudi Arabia
The exclusive dealer of PEUGEOT in the Kingdom of Saudi Arabia, Almajdouie, has opened its first showroom in Jeddah through a digital event for media, customers, and stakeholders. The event, which was live-streamed across Almajdouie and PEUGEOT’s social media platforms, provided an insight into the latest digital offerings by Almajdouie.
The live event was hosted by Sultan Hamdi, host of MBC’s Driven TV show and Saudi based influencer, Shereen Rafie. It also featured Yousef Ali Almajdouie, CEO Almajdouie Motors and Samir Cherfan, Executive Vice President, Middle-East and Africa Region for Groupe PSA, who welcomed viewers to the showroom. Experts from prominent automotive outlets were also in attendance to provide information about PEUGEOT’s 3008 SUV, 508 premium sedan fastback and other LCV models.
For the launch of the first PEUGEOT showroom in Jeddah, Almajdouie opted for a digital launch as it is a testament to our evolving approach as a company in the Kingdom. We are constantly looking at ways to enhance the customer experience and already have introduced several new retailer tools including WhatsApp and live chat, whereby customers can inquire about sales, services, and parts with a dedicated call centre agent. The digital event highlighted this, as well as the numerous digital options available for purchasing, servicing, and more based on customer’s needs”. said Yousef Almajdouie, CEO Almajdouie Motors.
The event also showcased Almajdouie’s approach to its aftersales services, which has been bolstered by strategic partnerships with local companies in the Kingdom. These include Atlobha, a local garage and spare parts provider where customers can purchase PEUGEOT spare parts online or via an app. Almajdouie has also partnered with automotive website, Alsayarah.com, and car evaluation platform Seez, to offer customers an alternative method to book, purchase or test-drive a car, all from the comfort of their homes.
Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented: “With this, and other launches in the Kingdom over the next few months, we are looking to reaffirm our presence, while also highlighting what we are doing differently, what we have learned, and what our vision for the future looks like. We look forward to welcoming customers back in the next few weeks and once again showcasing our digital initiatives to guide them on the journey to purchasing, owning, and servicing their PEUGEOT.”